Sales & Marketing Operations Specialist (f/m/d)

SecurityBridge is a leading international software development firm specializing in SAP security solutions. We are committed to delivering high-quality, innovative, and efficient software products to our clients across the globe. Being part of our team means working in a fast-paced environment that values innovation, collaboration, and growth!  

We are seeking a Sales & Marketing Operations Specialist to optimize and streamline our marketing and sales processes. This role is ideal for someone with a passion for marketing technology, data analytics, and process automation. You will be responsible for managing our sales- and marketing tech stack, ensuring seamless integrations, and providing actionable insights through data-driven reporting. 

This position can be based remotely in Germany or the Netherlands.

Key Responsibilities: 

• Own and manage the marketing technology stack (e.g., Salesforce, Dreamdata, Google Analytics, Clari, attribution & tracking tools etc.).
• Ensure seamless integrations between marketing and sales platforms, enabling efficient lead management and campaign execution.
• Develop and maintain dashboards and reports to track marketing and sales performance, campaign effectiveness, and pipeline health.
• Analyze lead flow, conversion rates, and customer journey data to optimize marketing and sales alignment.
• Support campaign tracking, lead scoring models, and automation workflows for enhanced efficiency.
• Maintain data hygiene and quality across our CRM and our marketing automation platforms.
• Cross-collaborate with internal teams to improve reporting accuracy, attribution models, and forecasting.

Required Qualifications: 

• 2-5 years of experience in marketing operations, sales operations, or a related field.
• Hands-on experience with CRM systems (Salesforce) and marketing automation platforms (Pardot, Apollo, Zapier, etc.).
• Strong analytical skills and experience using data visualization tools (Tableau, Google Data Studio).
• Deep understanding of marketing attribution models, lead nurturing strategies, and campaign tracking.
• Proficiency in Excel, SQL, or other data manipulation tools is a plus.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.
• Fluency in English (written and spoken). Other languages are a plus.